課程資訊
課程名稱
商業解析與研究方法
Business Analytics and Research Method 
開課學期
106-2 
授課對象
管理學院  國際企業學系  
授課教師
陳聿宏 
課號
IB7092 
課程識別碼
724 M9700 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期一2,3,4(9:10~12:10) 
上課地點
管二305 
備註
限大四以上修課。
限學士班四年級以上
總人數上限:60人
外系人數限制:20人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1062IB7092_ 
課程簡介影片
 
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課程概述

The goal of the course is to help students become effective problem solvers and finally intelligent business decision makers in various management situations. This course is designed to prepare students for developing new insights and understanding of business performance by introducing the statistical methods and techniques of data analysis. Particular emphasis is placed on practical applications of empirical methods and how to implement some research methods correctly and efficiently. Students will learn how to use data to carry out an empirical project. The course should be valuable for students with interest in the science of quantitative decision making. 

課程目標
待補 
課程要求
待補 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
Hilmer and Hilmer, Practical Econometrics: Data Collection, Analysis, and Application, 1st Edition, MH-SIN, 2014. (華泰書局代理)
Pender, Stair, Hanna, and Hale, Quantitative Analysis for Management, 12th Edition, PET, 2015. (華泰書局代理)
 
參考書目
待補 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
2/26  What is Business Analytics?
Empirical Research Projects 
第2週
3/05  Collection and Management of Data 
第3週
3/12  Summary Statistics 
第4週
3/19  Simple Linear Regression 
第5週
3/26  Hypothesis Tests for Linear Regression Analysis 
第6週
4/02  NO CLASS 
第7週
4/09  Case I: Philips Compact Disc-A
Homework: Group 1 (North-south Airline) 
第8週
4/16  Multiple Linear Regression Analysis
Homework: Group 2 (hw_Ch5) 
第9週
4/23  Midterm 
第10週
4/23  Case II: British satellite
Homework: Group 3 (hw_Ch6) 
第11週
5/07  Qualitative Variables and Non-Linearities in Multiple Linear Regression Analysis 
第12週
5/14  Forecasting
Homework: Group 4 (hw_Ch7) 
第13週
5/21  Decision Analysis
Homework: Group 5 (Forecasting Attendance) 
第14週
5/28  Linear Programming Model
Homework: Group 6 (Blake Electronics)
 
第15週
6/04  Limited Dependent Variable Analysis
Homework: Group 7 (Mexicana Wire Works)
Homework II (for ALL groups) 
第16週
6/11  Proposal Presentation 
第17週
6/18  NO CLASS 
第18週
6/25  Final